NUTRAMINS Minimum Advertised Price (MAP) Policy

 

 

To protect NUTRAMINS reputation for quality products and brand integrity for health professionals, NUTRAMINS has established a Minimum Advertised Price (MAP) for all NUTRAMINS products to be no more than 10% below the suggested retail price (SRP), which can be found on the invoice upon purchase. This policy applies to all forms of advertising, including mailings, catalogs, displays at consumer exhibitions and shows, and all forms of advertising media, including, without limitation, the Internet and any other electronic network. Internet advertising includes search engine advertising, banners, shopping engines and on an Internet Retailer’s home and product pages (including pop-up ads) that include information about NUTRAMINS products. Advertising with respect to the Internet refers to all information regarding NUTRAMINS products on an Internet website, other than pricing associated with an intent to purchase (added to shopping cart or order). NUTRAMINS shall have the right to terminate supplying the product in question if any Reseller whose advertising of the product contains a price lower than the MAP (10% below SRP). This policy only concerns advertised prices and does not relate to the actual sales price. A reseller is allowed to sell NUTRAMINS products in-office to clients at a sales price lower than MAP, so long as it is not advertised.

We continually review our accounts with respect to advertised pricing and to verify that only our authorized customers are selling our product and using our copyrighted artwork. The following represent specific points as reflected in this Policy:

Unless you and NUTRAMINS have separately agreed in writing, you agree to sell NUTRAMINS products only to retail end user customers/patients/clients and not for resale, and only through your own business website and any website that is approved in writing from NUTRAMINS to be reviewed upon your request.

 

You agree to sell NUTRAMINS products only under your corporate name or your commonly established trade name, e.g. no resale under a new d/b/a/ or other fictitious name unless approved in writing by NUTRAMINS.

 

You understand our policy that NUTRAMINS products are to be advertised at no more than 10% below the SRP.

 

You agree not to facilitate any third-party retailer, marketplace or wholesaler to sell NUTRAMINS products on or through your website, and if you are authorized to sell our products through your website, not to outsource fulfillment to others of NUTRAMINS products.

You agree not to sell any NUTRAMINS products on Amazon.com (FBA or FBM), eBay, Walmart.com or any other third-party marketplace sites, or through a co-op or group sale, without NUTRAMINS prior written approval.

 

Statement to be displayed on invoice:

 

“To protect the integrity of the NUTRAMINS brand for health professionals, purchase of NUTRAMINS products indicates your agreement with NUTRAMINS Minimum Advertised Price (MAP) Policy. You agree only to resell NUTRAMINS products through your office or business website, and you will not advertise NUTRAMINS products more than 10% below the suggested retail price (SRP). The full MAP Policy can be found at https://nutramins.us”

 

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